The New Digital Leasing Era
Traditional office leasing tactics have not changed much over the last 10 years, but tenants’ approach to leasing has. There has been a fundamental shift in the way tenants search for and lease office space. Tenants move through the leasing funnel much differently today than they did even a few years ago. The web now plays a key role in nearly every office requirement and has become the primary source of leasing information. Today’s tenants are using the web to find space, create short list, and even pre-tour buildings online.
This evolution in the leasing process, along with the rise of the sharing economy, and shifting generational expectations are disrupting the office leasing market. To drive leasing results today listing teams need a new Web Leasing Playbook.
Web Leasing Playbook
The Web Leasing Playbook provides the blueprint for moving your building online with its own Digital Leasing Center and listing website. It introduces new digital leasing strategies to integrate the leasing center into every aspect of your leasing campaign. The playbook gives your listing team a step-step guide for creating a new digital leasing campaign that drives leasing results.
Digital Leasing Center
The Digital Leasing Center is the centerpiece of the Web Leasing Playbook. The leasing center and CloudTours make it easy to experience building amenities, available suites, and the neighborhood online - just like your where there! Tenants and agents can stroll through the lobby, tour the fitness center, common conference room, and other building amenities online.
CloudTours simplify the touring process and make it easy to pre-tour available suites online any time from anywhere. Select a suite, look around the reception area, walk into the open office, and check out the view from the private offices. Immersive CloudTours, inform, engage, and persuade tenants in powerful new ways that shape their short list, and influence their leasing decisions.
A dedicated digital leasing center will:
Give office space a comprehensive web presence that dramatically raises project awareness and makes current leasing information easy to find and share.
Leverage the power of the web to tell your compelling leasing story and reach every tenant and agent.
Make it easy for tenants and agents to pre-tour office space online, anytime, from anywhere so you never miss another tour.
Drive leasing activity with powerful new leasing tools that shape tenants leasing decisions, create a competitive advantage, and shorten the leasing cycle.
Web Marketing
Make leasing information easy to find by optimizing search results for the building website and web listings. Create enhanced Google Search and map listings. Upgrade LoopNet and CoStar listings with Click2Tour buttons for building amenities and available space.
Marketing Collateral
Include the building’s memorable web address in all signage and marketing collateral. Add click2tour buttons to the digital marketing brochure and other marketing collateral.
Email Marketing
Add Click2Tour buttons and CloudTours to email blast to make it easy for tenants and agents to tour building amenities and available suites directly from their inbox.
Tenant & Agent Outreach
Incorporate interactive content and CloudTours into every tenant and agent presentation. Enhance brokerage road show presentations by taking every agent in the room on an interactive tour of the building.
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Web Leasing Playbook, Digital Leasing Strategies, Modern Office Leasing Campaign
Web Leasing Guide
Your Web Leasing Guide provides a step-by-step game plan for leveraging the web to drive leasing results at your building. It includes an in-depth analysis of the latest office leasing tools and strategies as well as specific tactics for integrating the web into your leasing campaign. It illustrates how…
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Create a Powerful Digital Leasing Strategy
The leasing strategy for most listing teams has not changed much over the last 20 years, but the leasing process for tenants has. There has been a fundamental shift in the way tenants search for and lease office space. Tenants move through the leasing …
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Blueprint of a Modern Leasing Campaign
Today, listing teams must leverage innovative digital leasing strategies and a new web leasing playbook to move their entire leasing campaign to the web. Each element of the campaign should bring your building to life online and make space …
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Web Leasing Playbook Introduction
The Web Leasing Playbook gives your listing team the tools they need to create a powerful new leasing game plan. The playbook introduces new web leasing tactics and innovative digital leasing strategies. Put your office building online…
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Web Presence & Building Website
Create a custom listing website for the building and integrate it into every aspect of the leasing campaign to create an integrated leasing platform. Incorporate new immersive leasing tools that engage tenants and agents in powerful new ways. Bring your office space to life online and…
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Web Marketing
Optimize search results to maximize building exposure and reach every tenant and agent. Leverage the power of the web to engage tenants and agents in new ways that drive leasing activity. Key Objectives include, make leasing information easy to find by optimizing Google search results…
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Email Marketing
Use Click2Tour buttons to make it easy for tenants and agents to truly experience the building online and pre-tour building amenities and available space directly from their inbox. Incorporate interactive leasing content and new leasing tools into email blast and the marketing brochures to…
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Signage & Marketing Collateral
Incorporate the building’s memorable web address into all signage and marketing collateral. Add click2tour buttons to the soft copies of the marketing brochure and all other marketing collateral.
Key Objectives – Leverage leasing signage to increase project awareness and make…
Tenant & Agent Outreach
Increase project awareness by presenting the building and leasing opportunities directly to tenants and agents. Incorporate interactive leasing content and online tours into every tenant and agent presentation and survey. Use new leasing tools to help tell a compelling leasing story…
read morePLAYBOOK LEASING IMPACT
The Web Leasing Playbook can have a tremendous impact on your entire leasing campaign. It will dramatically raise the impact scores for each of your leasing strategies. On average the traditional playbook earns just 24% of the impact points of the web leasing playbook. When compared to the traditional leasing playbook, the web playbook can increase the impact of your leasing campaign by more than 400%.
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Web Playbook
REQUEST A FREE WEB LEASING GUIDE FOR YOUR BUILDING!
Whether you are launching a new leasing campaign or just looking to update an existing one, understanding how to leverage the web to drive leasing results is essential to your success. Our free Web Leasing Guide includes a web leasing playbook and new digital leasing strategies designed specifically for your building. The guide is your blueprint for moving your building and its entire leasing campaign online. It includes a step-by-step guide for leveraging the web to increase project awareness, tell a compelling leasing story, and drive leasing results
Learn how you can use the web to drive leasing results in powerful new ways. To request a free Web Leasing Guide for your building, select the request now button.
OUR STORY
We help landlords leverage the web to create powerful web leasing campaigns. Our innovative Digital Leasing Center puts office buildings online with their own listing website. The listing site brings buildings to life online and dramatically increases project awareness and drives leasing results.
We help listing teams create a new digital leasing playbook that moves their entire marketing campaign online and creates a better way to market, tour, and lease office space.