Blueprint of a Modern Digital Leasing Campaign
Today, listing teams must leverage innovative digital leasing strategies and a new web leasing playbook to move their entire leasing campaign to the web. Each element of the campaign should bring your building to life online and make space easy for agents to pitch and effortless for tenants to tour and lease.
Your campaign should engage tenants early in their office search and guide them through the entire leasing process. Tenants typically base their initial search on square footage, lease rate, and location, but their leasing decisions are based on tenant experience! Your marketing campaign must convey a compelling tenant experience that will help tenants recruit key employees, promote collaboration, and enhance company culture. These intangible benefits are difficult to convey with traditional listing tools. The standard marketing brochure, LoopNet listing, and building website can’t convey a great tenant experience.
A modern digital leasing campaign will make it easy to tell your leasing story and convey a compelling leasing experience. The modern leasing campaign brings every aspect of your leasing plan online to drive leasing results in powerful new ways.
The rise of the sharing economy, emergent technologies, and shifting generational expectations are disrupting the commercial real estate market. What tenants want from their office space today is much different than it was even a few years ago. Amenities and tenant experience have become the new value differentiator. This disruption has created tremendous opportunities as well as challenges.
Many landlords have not completely grasped how these changes are impacting their buildings and leasing campaigns. Emerging technologies and digitization are redefining the way office space is marketed, toured, and leased. Listing teams that aren’t ready to adapt will struggle to reach their leasing goals.
We can help you navigate your way to the digital leasing age. Our web leasing playbook implements innovative digital leasing tools to create a modern leasing campaign that will:
Raise project awareness and reach every tenant and agent!
Engage tenants and influences leasing decisions - make the short list!
Dramatically increase tours and leasing activity!
Attract quality tenants and shorten the leasing cycle!
Whether you are launching a new leasing campaign or updating an existing one, leveraging the web is essential to your success. New web tools make it easy and cost effective to bring your building and campaign online. The cost of implementing a modern digital leasing campaign is minimal. In fact, a digital leasing campaign can pay for itself in a matter of days. In the example below, shortening the leasing time by just ten days generates a 100% return on investment.
Our Web Leasing Guide proposes new digital strategies, identifies new leasing tactics, and lays the ground work for creating a whole new way to market, tour, and lease your office space. If you would like to see what your buildings new digital leasing campaign would look like, request a free campaign mockup. We will create a new digital leasing playbook and mockup for each of the major components of your new digital leasing campaign.
