Create a Powerful Digital Leasing Strategy

The leasing strategy for most listing teams has not changed much over the last 20 years, but the leasing process for tenants has.  There has been a fundamental shift in the way tenants search for and lease office space.  Tenants move through the leasing funnel much differently today than they did even a few years ago.  The era of classified ads and hunting for listing signs has been over for years.

Today’s tenants are using the web to find space, create short list, and even pre-tour buildings online.  It has become critical that your leasing campaign leverage the web in every step of the leasing process and integrates new web strategies to:

To drive leasing results today, listing teams must influence leasing decisions at each step of the leasing process.  Miss even one step and the entire leasing campaign breaks down.  If your building is not included in the tenant’s initial market survey, it can’t make the short list.  If you don’t tell a compelling leasing story and make the short list, you won’t get toured.  If you don’t get toured, there is no chance to get leased!

These innovative leasing strategies are the foundation of the new Web Leasing and modern digital leasing campaigns.