Email Marketing
Use Click2Tour buttons to make it easy for tenants and agents to pre-tour building amenities and available space directly from their inbox. Incorporate interactive leasing content and new leasing tools into email blast and the marketing brochures to create a powerful new way to reach tenants and agents.
Key Objectives
Tell a more compelling leasing story to the brokerage community with interactive leasing content.
Make it easy for procuring agents to pitch the building to tenants and pre-tour online.
Ensure that the databases of local brokerage firms include current and compelling leasing information.
Key Tactics
Regularly scheduled email blast to brokerage community.
Include a standard marketing brochure PDF.
Enhance the marketing brochure with click2tour buttons and CloudTours. [highlight #1]
Enhance email blast with online tours embedded directly into the body of the email:
» Make it easy for tenants and agents to tour building amenity directly from the inbox.
» Simplify the touring process by making it easy to tour suites directly from the inbox.
Email Marketing | Playbook Impact
