Signage & Marketing Collateral
Incorporate the building’s memorable web address into all signage and marketing collateral. Add click2tour buttons to the soft copy of the marketing brochure and all other marketing collateral.
Key Objectives
Leverage leasing signage to increase project awareness and make it easy for tenants and agents to find engaging and informative leasing information.
Increase the impact of listing brochures and marketing collateral by adding links to interactive leasing content and online tours.
Key Tactics
Strategically place leasing signage and banners to maximize visibility.
Design a comprehensive listing brochure with images and floorplans.
Place on-site marketing material at key building locations (building amenity boards, available suit boards, and floor plans).
Highlight the building’s listing website address on all signage.
Enhance soft copies of the listing brochure and other marketing collateral with Click2Tour buttons for online tours. [highlight #1]
Highlight the building web address and online tours in the listing brochure and other marketing collateral. [highlight #2]
Signage & Collateral | Playbook Impact
