Web Leasing Guide

We provide building owners and listing teams with an innovative Web Leasing Guide.  The Guide provides a step-by-step game plan for leveraging the web to drive office leasing results.  It includes an in-depth analysis of the latest office leasing tools and strategies as well as specific tactics for integrating the web into your leasing campaign.  It illustrates how even modest changes in your digital marketing strategies can have a tremendous impact on leasing results.

The web is changing the way that office space is marketed, toured, and leased!
Online listing services like CoStar and LoopNet have made it easy for tenants and agents to find basic leasing information online.  This new digital marketplace has led to a fundamental shift in the way tenants and agents search for office space.  The web now plays a key role in nearly every office requirement and has become the primary source of leasing information.  Over 86% of office searches are done online, but tenants and agents aren’t just searching for space on the web.  They are creating short list, scheduling tours, and making critical leasing decisions online.

Does your current leasing campaign leverage the web to increase tours and drive leasing results?  In todays digital world it is critical that building owners and listing teams ask:

Digital Campaign Assessment
To help answer these questions the Web Leasing Guide begins with an in-depth assessment of a building’s current digital leasing campaign.  The leasing tactics of the campaign are scored for their effectiveness and the total impact of the campaign is measured.  Low impact scores help identify key opportunities to integrate new digital leasing tactics and improve campaign performance.

New Web Leasing Playbook
The guide includes a Web Leasing Playbook designed specifically for each building.  The Playbook highlights today’s best digital leasing practices and tactics.  It gives your listing team the tools they need to leverage the web and create a whole new way to market, tour, and lease office space.

Create a powerful digital leasing strategy!
The Web Leasing Guide is your game plan for creating powerful new digital leasing strategies.  It introduces new strategies for bringing your building to life online, simplifying the touring process, and making space easy to lease.   

Blueprint for a winning digital leasing campaign!
The guide helps listing teams move their entire leasing campaign online with innovative digital leasing tools and a new web leasing game plan.  Create a new modern office leasing campaign that tells a compelling leasing story and drives leasing results.

The following articles include more information about the guide and its major componets, campaign assessment, web leasing playbook, leasing strategies, and digital marketing campaigns.