Web Marketing
Optimize search results to maximize building exposure and reach every tenant and agent. Leverage the power of the web to engage tenants and agents in new ways that drive leasing activity.
Key Objectives
Make leasing information easy to find by optimizing search results for the building website and marketplace listings.
Maximize listing activity by engaging tenants and agents by adding interactive leasing content and CloudTours to web listings.
Key Tactics
Optimize building website search ranking. [highlight #1]
Add Google Knowledge Panel. [highlight #2]
» Link to building website.
» Add CloudTours to make it easy to tour directly from the Google search page.
Optimize search ranking for LoopNet listing.
Optimize search ranking of CoStar listing.
Add enhanced Google Maps listing. [highlight #3]
» Link to building website.
» Add CloudTours to make it easy to tour directly from the Google Maps page.
Enhance the LoopNet and CoStar listing with online tours of building amenities [highlight #4] and link to building website.
Enhance the LoopNet and CoStar listings with click2tour buttons for available suites. [highlight #5]
Add link to the building listing site to all web listings. [highlight #6]
Web Marketing | Playbook Impact
